Okay had noted to give a response. So I decided to compare the video to KOKOROKO by Kefee featuring Timaya, noting both are gospel...
http://www.youtube.com/watch?v=4widR3Rml-k
1. Story: Music tells a story. Kefee talks about Kokoroko - how her relationship with God is strong and makes her complete. On and Ons perserverance amidst troubles is not seen on screen.
2. Authenticity: African setting of Kefee's video and local language intonations. On and On is westernised and seems to be in a dark studio.
3. Vibrance: Difficult to forget refrain in Kokoroko / the beats / the dance / flamboyance of African attire. On and on feels like another rap song by wannabe Africans in forgettable T-shirts.
4. Theme: Kefee's video has a setting, is alive, is colourful and African. On and on is difficult to place in Kenyan setting and too many dark glasses and averted glances.
5. Direction: Keffe's video has an introduction and end, still and moving, black/white then colour, daily life story, limited play on graphics, split screen, scenes (woman hanging clothes, playing drafts, man giving advice, woman with water jug, man chewing stick, house dance, sunset, kids dancing)
On and On has too many frontal views on MC Dice and young crew members, what's with the goal posts, Subtitles too often, dance showmanship....
As will all art, much respect to both creatives, but I only hoped to instruct and raise the bar. Was I too harsh Wazuans, what say you?