The best approach to blogging is discovering what you are good at and concentrate on that. This is also known as, “Niche marketing”. Concentrating on a particular niche market brings about experience thus with time people will consult your website whenever in need of relevant information. Whichever topic you choose to pursue, you are sure to get people who are also interested in what you have to offer. It would be advantages to opt for topics that have no much competition.

If you are to be asked what your blog is all about, can you provide a quick answer without faltering? This is what will determine whether you are practicing niche marketing. Once you choose your niche, it is imperative to stick to the main topic as stated on your blog heading and you will be sure to optimize your blog for search engines listing.

For example, if your blog is about fashion wear and you post an article on building construction, your target audience will not appreciate it.