I feel you Jammo.
In 2001,when I was still a student at one of the lunee bins we call public universities,I approached one of the continental companies for support towards our 'lunee-versity's' event.
After briefing the the beautiful lady-marketing manager,who hitherto I had only seen in magazines (I still do),she asked me a straight one ' What's in it for us?'
Quite frankly,I resonated with her question,not because of the beauty but because she very openly stated that anything they do must make business sense. That means I answered her and just fyi,I didn't get a cent from the company.
Later on,I followed a WB course on CSR and sustainable competitiveness.
Although I on principle differ,I have come to associate corporate social responsibility with corporate insincerity. In fact it is just cheap advertising.
But it's always take it or leave it! Quoi faire??
Everyday!