A bit tired of the title and simplistic arguments and guesswork about safaricoms revenue, it's so simple, current voice ARPU 362(as per CCK report below) and 16.7 million customers reflects a voice revenue of about 72.5billion assuming no growth since September, but we all know there is growth. You can do the calculations yourself using the historical data on their 2010 full year
http://www.safaricom.co...._report_2010/index.html For example the average ARPU for 2008 was 616/-, customer base was between opening 6.081mill, closing 10.231. Average base 8.156mill, approximate revenue = ARPU*8.156mill*12= 60billion (ACTUAL FIGURE 61.39Billion) YOU CAN CHECK!!
Do the same for 2007 you will get 48.05billion against the actual 47.77Billion
Safaricom revenues are not dropping and the CEO implied so (wish i can trace the interview) and with the facts below you can calculate for yourself. NOTABLY THE CHANGE IN MINUTES OF USE ON CCK REPORT
Additional Sources:- CCK sector report
(NOTE THIS WAS AT COMMENCEMENT OF PRICE WARS IN SEPTEMBER AFTER WHICH SAFCOM HAS PICKED MOMENTUM)
http://www.cck.go.ke/res...TICS_REPORT_Q1_1011.pdf
HIGHLIGHTS:-
Subscribers
Page 7
Safaricom 16.71million
Voice Traffic
Page. 8
Similarly, the number of voice minutes received on all mobile networks was 6.63 billion
minutes, representing 97.5 per cent increase from the same period of the previous year
i.e Q1 09/10 against Q1 10/11
The industry’s ARPU now stands at Sh362.20 compared to Sh425.85 in 2007 and Sh376.5 in 2008, according to CCK data.
So has revenue declined sharply? They close year in March. The only guys in trouble are kina airtel.
Ras Kienyeji Man