murchr wrote:
Yes, I gave you numbers earlier, there is a population of over 130M+ East Africans who eat Ugali almost daily and more are born everyday. (why is Unga such a big deal) The Ugali maker market is/will be present as long as Ugali eaters live.
The vitamins(colic and anything else really) market will be present as long as those mothers keep giving birth. And for vitamins - as long as the population will keep on getting informed.
The problem with you and those of your ilk, is analysis of paralysis. When Steve Jobs went forth with his plan of the Ipad he just saw what the Ipad could do, sold the idea and people bought into it. The price of IPAD 1 was about 80+K did it fail?
Let that Ugali maker throw in a price of his innovation, if it can save me the hustle of cooking Ugali and you know how involving that can get(but I guess your wife does it so you may have forgotten)....I WILL buy it without even blinking. Remember there's a difference btn price and value.
Good to see that you have conditionally committed to the ugali maker... based on price!I asked a couple of questions - none of which you have answered... how much are you willing to pay for the ugali maker? is the pain of cooking ugali enough to make you think of buying a machine for X dollars to cook it?
2) Remember my assertion that people upgrade away from Ugali? this is just an observation that as soon as people have more disposable income i.e. have X dollars to spare for your contraption - they don't eat ugali as much as you thought they would - I would like to hear your response to this observation. The reason Unga is a big deal is exactly explained by this... the people who eat the solid paste frequently are actually the ones that won't afford to buy version 0.1! The many poor people rich in votes but a bit short on cash!
3) Steve Jobs was the master of reality distortion - something that you have been caught in... iPad 1 was not the 1st tablet... I pointed you to the failure that was the Apple Newton plus the fact that Microsoft had like a tablet in 2002! (remember the expression - the second mouse eats the cheese?).
I am not being negative for no reason, I am asking fundamental questions... really! This is not a science project. Ideally the guy who is making this contraption needs to have a plan.... Anyone watched the underpants gnomes episode of south park?
The key for him is STEP 2! remember Apple did not need to have the iPad flying off the shelves to be 'successful' - you as the ugali maker - needs to!
You need to figure out step 2! @WazuaAdmin - can we have some neon lights here... pointing at the statement
YOU ARE NOT APPLE!I repeat - Answer the following questions to build your case - really simple things you would think:
1) what is the problem (pain you are solving, the job that the person buying the gizmo is hiring it to do)?
2) what is the cost of the solution to 1 above?
3) who are the people you are selling your whatyamacallit to and where are they?
4) what is the cost of getting the thingamajig to their doorstep (or supermarket)?
5) do these people think that the problem is worth spending the amount specified in step 2 + step 4 above?
6) how many people answer affirmatively to the question in step 5 above?
@Tycho introduced an interesting aspect - the process. I say - if you want to build an ugalimaker... start a kickstarter! and test 1 to 6 BEFORE committing cash and waiting for them 'to come'.
or maybe - let's throw away all initial analysis and pesky questions from naysayers and 'believe' we are steve jobs and attack the market after inventing our thingamabob! It's entrepreneurship right? it has everything to do with belief and passion!
All Mushrooms are edible! Some Mushroom are only edible ONCE!