For retail site, the price for Super Petrol, Regular Petrol, Kerosene, and Automotive Diesel is set in accordance with the following formula:
Pr=Pw+mr+z
Where: -
Pr = the maximum retail price of Super Petrol, Regular Petrol, Kerosene, or Automotive Diesel applicable in shillings per liter,
Pw = the maximum wholesale price for Petrol, Regular Petrol, Kerosene, or Automotive Diesel
mr = the allowable maximum retail gross margin as set,
z = the delivery rate from the nearest wholesale depot to a retail dispensing site in shillings per liter as determined.
..............
Mr is fixed at KShs 3 per litre. Therefore in a falling costs environment, the Margin as a percentage of costs rises.
The Marketers are quietly making a killing.