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Bluemoon vodka
Rank: Elder Joined: 6/17/2008 Posts: 23,365 Location: Nairobi
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maka wrote:McReggae wrote:story teller wrote:In Kenya, if you want to make serious money besides tenders, you target the downstream market..EABL generates 44% of it's revenue from the keg beer aka senator! Am sure none of you has ever seen this beer sold at your local pub..blue moon targets the same...that is were the money is..mass market, the kadogo economy..
I know they sell a lot of keg but 44% I think you are overstretching it!!! Boss keg zinatembea sana kabisa... I agree but it's not 44%........all beers account for 80% of EABL revenues and keg can't be 55% of all beer sales......watu wanakunywa beer pia bwana!!!! ..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Rank: Elder Joined: 7/20/2007 Posts: 4,432
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Guiness is a food group with a lot of vitamins. I have very soft hair to prove it. Everywhere. Jose: If I make it through this thug life, I'll see you one day. The Lord is the only way to stop the hurt.
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Rank: Elder Joined: 10/23/2008 Posts: 3,966
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Many here have never drank cheap liquor. Visit the supermarkets hata akina Nakumatt. The guys on the queue buying blue moon watakushangaza. The fact that it is cheap for you is because you can afford more expensive alcohol. There are guys who can't touch hata Smirnoff, minimum huwa akina Absolut or Ciroc. It's your spending power. For those who can't afford that, there's still a market for them and that's where Blue Moon comes in. Luck is when Preparation meets Opportunity. ~ Lucius Annaeus Seneca
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Rank: Member Joined: 2/24/2010 Posts: 637 Location: Nairobi
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Rank: Elder Joined: 11/26/2008 Posts: 2,097
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McReggae wrote:maka wrote:McReggae wrote:story teller wrote:In Kenya, if you want to make serious money besides tenders, you target the downstream market..EABL generates 44% of it's revenue from the keg beer aka senator! Am sure none of you has ever seen this beer sold at your local pub..blue moon targets the same...that is were the money is..mass market, the kadogo economy..
I know they sell a lot of keg but 44% I think you are overstretching it!!! Boss keg zinatembea sana kabisa... I agree but it's not 44%........all beers account for 80% of EABL revenues and keg can't be 55% of all beer sales......watu wanakunywa beer pia bwana!!!! 44% is a conservative figure. Actual is slightly over 50%. The lower the price the higher the sales. Compare - how many people buy airtime bamba 50 or 20 compared with a card of 500 or 250? This category of beer enjoys full remission - 100% of excise duty (meaning no taxes) Hope this changes soonest. KRA SET TO INTRODUCE TAX ON KEG BEER "Never regret, if its good, its wonderful. If its bad, its experience."
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Rank: Elder Joined: 4/22/2010 Posts: 11,522 Location: Nairobi
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he he he possunt quia posse videntur
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Rank: Chief Joined: 5/9/2007 Posts: 13,095
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Rank: Elder Joined: 6/17/2008 Posts: 23,365 Location: Nairobi
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Tebes wrote:McReggae wrote:maka wrote:McReggae wrote:story teller wrote:In Kenya, if you want to make serious money besides tenders, you target the downstream market..EABL generates 44% of it's revenue from the keg beer aka senator! Am sure none of you has ever seen this beer sold at your local pub..blue moon targets the same...that is were the money is..mass market, the kadogo economy..
I know they sell a lot of keg but 44% I think you are overstretching it!!! Boss keg zinatembea sana kabisa... I agree but it's not 44%........all beers account for 80% of EABL revenues and keg can't be 55% of all beer sales......watu wanakunywa beer pia bwana!!!! 44% is a conservative figure. Actual is slightly over 50%. The lower the price the higher the sales. Compare - how many people buy airtime bamba 50 or 20 compared with a card of 500 or 250? This category of beer enjoys full remission - 100% of excise duty (meaning no taxes) Hope this changes soonest. KRA SET TO INTRODUCE TAX ON KEG BEER We are not talking about the amount or number of cups sold but the revenue raised from the KEG beer, Tusker alone accounts for 30%....let's not just throw figure anyhow, the keg revenue aint 44% or 50% of the total revenue!!!!! ..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Rank: Elder Joined: 11/26/2008 Posts: 2,097
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McReggae wrote:Tebes wrote:McReggae wrote:maka wrote:McReggae wrote:story teller wrote:In Kenya, if you want to make serious money besides tenders, you target the downstream market..EABL generates 44% of it's revenue from the keg beer aka senator! Am sure none of you has ever seen this beer sold at your local pub..blue moon targets the same...that is were the money is..mass market, the kadogo economy..
I know they sell a lot of keg but 44% I think you are overstretching it!!! Boss keg zinatembea sana kabisa... I agree but it's not 44%........all beers account for 80% of EABL revenues and keg can't be 55% of all beer sales......watu wanakunywa beer pia bwana!!!! 44% is a conservative figure. Actual is slightly over 50%. The lower the price the higher the sales. Compare - how many people buy airtime bamba 50 or 20 compared with a card of 500 or 250? This category of beer enjoys full remission - 100% of excise duty (meaning no taxes) Hope this changes soonest. KRA SET TO INTRODUCE TAX ON KEG BEER We are not talking about the amount or number of cups sold but the revenue raised from the KEG beer, Tusker alone accounts for 30%....let's not just throw figure anyhow, the keg revenue aint 44% or 50% of the total revenue!!!!! Actually the 50% is in terms of sales volumes. Noted "Never regret, if its good, its wonderful. If its bad, its experience."
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Rank: Elder Joined: 6/17/2008 Posts: 23,365 Location: Nairobi
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Tebes wrote:McReggae wrote:Tebes wrote:McReggae wrote:maka wrote:McReggae wrote:story teller wrote:In Kenya, if you want to make serious money besides tenders, you target the downstream market..EABL generates 44% of it's revenue from the keg beer aka senator! Am sure none of you has ever seen this beer sold at your local pub..blue moon targets the same...that is were the money is..mass market, the kadogo economy..
I know they sell a lot of keg but 44% I think you are overstretching it!!! Boss keg zinatembea sana kabisa... I agree but it's not 44%........all beers account for 80% of EABL revenues and keg can't be 55% of all beer sales......watu wanakunywa beer pia bwana!!!! 44% is a conservative figure. Actual is slightly over 50%. The lower the price the higher the sales. Compare - how many people buy airtime bamba 50 or 20 compared with a card of 500 or 250? This category of beer enjoys full remission - 100% of excise duty (meaning no taxes) Hope this changes soonest. KRA SET TO INTRODUCE TAX ON KEG BEER We are not talking about the amount or number of cups sold but the revenue raised from the KEG beer, Tusker alone accounts for 30%....let's not just throw figure anyhow, the keg revenue aint 44% or 50% of the total revenue!!!!! Actually the 50% is in terms of sales volumes. Noted Revenue wise it was about 20% last year!!!! ..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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