From a marketing perspective,seems to me like you're sitting on a gold mine.

The need for comprehensive and up-to-date financial information and analysis is long overdue in the Kenyan market. Those currently catering for the need are journalists and unfortunately many wouldn't know a balance sheet from an income statement.

My advice? Since you already have such an admirable following online,start with a simple two pronged approach...

i) A blogsite incorporated into a website to cater for the online community. In addition,you can use revenues obtained from advertising and subscriptions to fund the magazine in the long run.

ii) Look to have a column in all (if possible) the major papers. Tuesday seems to be the day NMG and Standard Group have set aside for financial analysis...so flow with it. Write for the Financial Standard and Smart Company. In the short run,this provides you with exposure to your target audience.
The blogsite and website give you the opportunity to recieve real-time feedback on the content from existing and new readers.

In the long run,with the experience and following you've obtained from the above,pull out of writing colums and begin a full fledged quarterly magazine. The readers and corporates will follow.

You've got the vision,and no one else can implement it exaclty as you see it. So take up the challenge and run with it......

Better days are coming... they're called Saturday and Sunday.