@Sasha. I agree with you totally on the first point. Most of the guys doing the distribution are doing it illegally. They avoid payig the required licence fees and probably paying a higher fee to DSTV to be allowed to distribute the signals. When you look a the bottm of the pyramid approach, this could probably earn multichoice more than what they are currently by reaching to the masses at an affordable cost.
We have seen Safaricons approach when they first entered the market, they put us all in a box and guys like Zain concentrated on the high end market but now have changed the tact and are trying to get us out of that box. What happens in the process? we all benefit from the wars!
This is happening soon than expected in the TV enetertinment industry with the Digital TV Migration and cable TV. Many players are alligning themseves to benefit from the platform and soon we will be spoilt for choice! Pay channels will soon be affordabe to all Kenyans just the way now almost everybody can afford a phone. Can you imagine Scratching a Bamba 50 bought from your local kiosk to pay for some pay channels right in the comfort of your living room!
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