Kausha wrote:Ericsson wrote:Disposable income for spending on newspaper is reducing
Don't think so. Sports pesa is doing well and so is safaricom. Media guys are offering diminishing value and expecting same returns or better. Poor investment is the core business quality journalism has come home to bite.
I am not sure quoting SportsPesa as an example of a growing economy (or disposable income) is kosher. IMHO, a lot of (compulsive) gamblers are going to be broke if not already so.
Gambling has few winners.
Safaricom is a behemoth. Is their share of the telecom pie growing OR is the entire market (substantially) growing?
Then there are the socio-economic classes. The "rich" aren't really affected by price increases in the basic goods. The middle-class may substitute products. The poor feel it the most.
As far as newspapers are concerned, the print version is going to become a tinier piece of pie over time. The online versions face the challenge of folks who do NOT want to pay.
How can Business Daily make money from the free edition found online?
Ads aren't the magic bullet anymore.
I don't have a solution but it is going to be interesting...
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett