wazua Sun, Mar 22, 2026
Welcome Guest Search | Active Topics | Log In

73 Pages<12345>»
Equity Bank unveils its MVNO strategy
kollabo
#21 Posted : Monday, May 26, 2014 6:39:46 PM
Rank: Veteran

Joined: 2/3/2012
Posts: 1,317
innairobi wrote:
Good for competition, choice, quality of service and pricing. But Equity better be keen on creating and growing their own space. If they are banking entirely on displacing Safaricom, I do not see that happening any time soon for numerous reasons not least of which is depth of pocket.

Free sim cards and low pricing alone will not lead to mass migration from Mpesa if we are to go by Kenyans peculiar habits. Would have been great though if Equity could find a way to deploy this strategy in the more virgin markets outside Kenya i.e. East Africa.


I beg to differ. I think Equity has a captive market of 8m customers. If they can convince their customers to enter a seamless money network featuring Equity agents (over 10,000 countrywide), the Bank, and the mashinani supermarkets and kiosks that currently accept Equity visa cards, this could be a game changer. At a cheaper price BTW.

My only concern is that Equity are klutzes when it come to dealing with technology issues.
mlennyma
#22 Posted : Monday, May 26, 2014 6:46:39 PM
Rank: Elder

Joined: 7/21/2010
Posts: 6,194
Location: nairobi
Anybody who thinks kenyans can stick to mpesa at the current tarrifs when equity is talking of down to earth prices is misguided,this move by equity can not kill mpesa but will greatly reduce safcoms profits.
"Don't let the fear of losing be greater than the excitement of winning."
quicksand
#23 Posted : Monday, May 26, 2014 6:48:51 PM
Rank: Veteran

Joined: 7/5/2010
Posts: 2,061
Location: Nairobi
Success or failure will be greatly dependent on
1 - How much commission per transfer Mwangi is willing to pay agents
2 - How much money he is willing to invest in technology
That strategy of outsourcing management of IT infrastructure? Doesn't work. Only unimaginative accountants and cost cutters go for this option. Trust me. You have to pay top dollar to get top drawer service, equipment and support. When you draw up a mean, ham-fisted contract for support, whoever wins it assigns the least productive people on their roster, and your SLAs are shit. When you get problems, they are never priority, better paying clients get the gold service. Customers suffer. Its one of the reasons Airtel is stuck in a morass it cant pull out of.
kollabo
#24 Posted : Monday, May 26, 2014 7:17:10 PM
Rank: Veteran

Joined: 2/3/2012
Posts: 1,317
Rahatupu wrote:
They will have to deploy "Agents" in the same manner and numbers as Safaricom. This will be battle royal oh.


Agents - Equity/Airtel 24,000 vs Safaricom 78,856

Points of sale - Equity/Airtel 60,000 vs Safaricom's Lipa na mpesa 100,000

ATM's - Equity 640 vs Safaricom/mpesa connected banks 700


holycow
#25 Posted : Monday, May 26, 2014 7:32:00 PM
Rank: Veteran

Joined: 11/11/2006
Posts: 972
Location: Home
My pedestrian thinking, would KCB, COOP, NBK and other banks allow Equity "Mpesa" to withdraw money from their customers accounts the same way they have allowed Mpesa to link to their customer accounts? If Equity is targeting it's existing clients then it's ok.
shobiz
#26 Posted : Monday, May 26, 2014 7:38:14 PM
Rank: Member

Joined: 3/5/2008
Posts: 34
Location: Nairobi
@quicksand you couldnt have put it better. Pesa doubled their agent network within a year by increasing agent commission. Airtel on the other hand have been hesitant, resulting to most agents decamping. It really doesnt matter whether I send money for free, issue is finding a reliable agent network. Therefore, the challenge for Equity remains in signing and keeping those agents satisfied. Lets see how this will play.
Museveni
#27 Posted : Monday, May 26, 2014 9:10:39 PM
Rank: Member

Joined: 8/16/2012
Posts: 661
CASHFLOW202 wrote:
Museveni wrote:
CASHFLOW202 wrote:
Those charges are the real deal. It's a good blow to pesa after they have been taking a lions share of commissions in every transaction one makes.
However they should be well decisive to add voice and sms services in their Sim cards.

That would break the proverbial camel's back.

Margins in voice are slim & cost of maintaining clients hooked on the service are not very enticing ( Saf's post paid tariff withdrawal from market ).

Also, this is a fat opportunity to the enterprising to come up with/invent/import/customize devices (think digital wallets) that will maximise the potential for these mobile transactions without necessarily being phones, meaning their cost will be lower since the stringent measures applied for phone compliance do not apply.

The infrastructure is ready. It's not like they have to set it up. And their Customers service center is there also to handle queries. I don't see why they would deny their customers the convenience of voice, sms, and data especially with most people needing to call their help desk for guidance as they Gain ground on educating the mass on this new way of doing great banking.
Apps on that Sim or on smart devices will need data connectivity and unless you live in nakuru where there is free Wi-Fi d'oh!


The main reason would be who needs another line ?

How many numbers do your friends have to keep track of on you ? We all know how hard it has been for any new entrant to get subscribers off their initial service providers(Saf & Kencell [Airtel]). Data services are always available even without activation of the voice service. You do not necessarily need a WiFi availability.

It provides a much smooth experience for simple yet effective service delivery without additional costs for a service which others have perfected. Remember voice brings about call quality issues which form a huge complaint from clients. Data only cards/devices have less issues.

Case in point. 3G modems are devices that came about as a result in the need for internet access without necessarily requiring a voice plan. ( very few complaints about the modem devices, most complaints are about data speeds & charges from the different providers ).

Calls to the CCC or help desks can be made using your regular lines as you effect commands/change settings on the separate device.
Live and learn; and don’t forget, nothing ventured, nothing gained.
target1360
#28 Posted : Monday, May 26, 2014 9:55:27 PM
Rank: Member

Joined: 5/14/2014
Posts: 289
Location: nairobi
excellent ROE and now mobile money.am boarding this bus at sh 40. predicting the future price is beyond me but the business is well run
I find satisfaction in owning great business,not trading them
jerry
#29 Posted : Monday, May 26, 2014 10:09:05 PM
Rank: Elder

Joined: 9/29/2006
Posts: 2,570
mlennyma wrote:
Airtel pulling out will leave a running business with a different owner so i think a new owner will still want to get business from equity and the rest.

True. What is in a name! The name may change but the biz remains.
The opposite of courage is not cowardice, it's conformity.
mlennyma
#30 Posted : Monday, May 26, 2014 10:38:20 PM
Rank: Elder

Joined: 7/21/2010
Posts: 6,194
Location: nairobi
You will be surprised by how mpesa agents will buy this line to do both as the equity one requires no capital and you lose or tie no money by doing it.
"Don't let the fear of losing be greater than the excitement of winning."
73 Pages<12345>»
Forum Jump  
You cannot post new topics in this forum.
You cannot reply to topics in this forum.
You cannot delete your posts in this forum.
You cannot edit your posts in this forum.
You cannot create polls in this forum.
You cannot vote in polls in this forum.

Copyright © 2026 Wazua.co.ke. All Rights Reserved.