SABMiller is the 4th largest brewery in the world and it has a well built financial muscle.
Their retreat to test the kenya market this 2010 will be a success according to me.Its in no doubt that they have done adequate research and they have learnt on the previous mistake they did under the cunning hands of Diageo.
Assuming they enter the market through keroche by 50+1 %,this will be the last death nail they will hammer to EABL.Keroche is Struggling to pay a Barclays loan of >1billion and SABMiller entry would be a god send blessing.
As a social sipper of Tusker and GK in Kenya,and an occassional sipper of Serengeti premium courtesy of Tanzania Breweries (SABMiller),I can swear that there is no comparison and tuskers poor quality will be put to test and thrown into dustbins.
This means that the alredy dwiddling EABL profit will head south,the share price will fall and will no longer be attractive.
SABMiller.....come back and we will support you!!
my 2 cents!!!
"You're not supposed to be so blind with patriotism that you can't face reality. Wrong is wrong, no matter who says it". Malcolm X