I hear you @Njung'e, and I also believe the secret to success is (T)iming. I wait to hear what @Mukiha says, it may just be the answer to Safaricom's dominance for example...

And now for a riddle - though one of my names once started with a (T), not even my middle name has a (T) in it now...?!#

@Njunge it's been amazing to see what has happened after Orange, YU etc. came on ground. In fact, the only thing that makes Safaricom's future uncertain is government [regulation] which is last resort when it comes to true monopolies.

But nothing is for certain, but a dominant player for 6 years may often times be better than a non-dominant one for the same period.

@Muganda; Equity bank jumps to mind.....at a time when the lower income group was deemed "un-bankable" by the major banks, EB went to that segment deliberately and in 10 years, they are looking at the possibility of being the largest bank in the country on all counts [Assets, customers, branches, total profits]

When EB started making major in-roads, the "Big Five" looked down at the strategy...actually laughed at it in the golf clubs! Then EB announced that they have signed up the one-millionth customer.....

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Another example would be Kapa Oil with their Kasuku brand. When they started packaging it in plastic containers, Unilever directors laughed so hard...they could be heard all the way to Mlolongo!!!

"Who, in their right mind would buy cooking fat in a plastic container?" They wondered

Ten years later, Unilever had to sell off the previous market leader [KIMBO] in a bid to cut losses.....

Well said sir, guerilla marketing works, and 'those whom the gods would destroy, they first make proud'...

Dear Mukihia,


Issue resolved. To indicate lol members will now have to use ": - D" without spaces

Thank you for being a part of Wazua.