murchr wrote:Its now clear that Elections do not bring money.
It is also clear that the current business model is not sustainable in the long run.
My take - revamp the whole media platform, create more better content on print media and digital platforms.
Bring back the classified online. Nsoko
Elections bring a lot of money mostly in the form of brown envelopes to the journalists to do hit pieces and social media posts hitting out against competitors. This money doesn't reach the NMG accounts.
madollar wrote:
They should focus more on stand alone digital products the way royal media is doing with viusasa and shabiki.com .When it comes to online advertising social media will eventually triumph but NMG has been singing digital for ages now but seem clueless how to go about it.
Yup this is the right approach, but if I may add, they need to focus on different digital
categories. So far they have very many news websites that actually do very well, but news websites online don't make much money, especially for a big company like NMG. They need to get into other businesses lines like premium video, social media etc, which are media businesses, but not exactly news, and they have more money making potential than online news. They also need a more global approach to their online businesses. Trying to make serious money online while only focusing on Kenya is a tall order