alma1 wrote:Supposing for example I want to beat Ichungwa and Oparanya. Forget about Mutua coz he's a media fiend.
Ichungwa and Oparanya are fantastic examples of people you can't beat. So they have all those vehicles. So did Kabogo. So how do I beat them?
Murchr, I have no problem with my attitude since I shall never be a candidate. But next time with Ruto running, my fren, niko. So essyk asked a question I'd like to know without having to sift through the last five years of wazua posts and the next 2.
Trust me, Murchr, I'm not a Nasa or Jubilee blogger. I want to know. Coz I know for sure. I ain't voting for Ruto even if he has Jesus holding his hand. For that I'll do the work pro-bono. Call it personal.
By the way Murchr, Kakamega may be a mess according to your standards. But before Oparanya came had you ever seen the place?
-Pick the voters register- keep doing this as updated,
-Look at the date of birth of voters, last names, mixed names etc
-Identify pain points (includes fears) for each demographic e.g. jobs- pain point bright future; old age- pain point basic financial security; and their interest as played out/influenced by the international national, regional, local (political). Also identify people who influence them.
-Identify communication channels to reach them- social media, mainstream media, churches, mosque
-get people who control these communication channels and with influence across the channels to a point they give you priority ..even arm-twist.
-Create a personal brand that will identify with targeted demographic(s).
-craft the message into the personal brand.
-Get one main opponent- the strongest
-Create a hate-able personal brand for your opponent- this will be the basis of your counter strategy if attacked in the field or there is a shift.- create a strategic team that guides you on what to do-
not you tell what to do. the more professional and multi-talented the better.
-let strategic team hire professionals to do work.
-sell personal brand-sell message- let there be no difference.
-repeat, counter-strategy, repeat, repeat, repeat, repeat, counter-strategy........................
-rinse- repeat point above!
The hot stock is the one that everyone thinks that everyone else thinks....is the hot stock (Dixit & Nalebuff, 2008).