Copied from their About page:
Quote:The project was named Canaan since it is a word with a revelation.
Canaan is a Hebrew word and as referred to in the Holy Bible it was the land of promise and a place of destiny.
We are determined to make the project a place of success for those who shall make it there. The children of Israel who made it to Canaan never regretted.
Stolen pictures on their homepage:

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