CARITAS Microfinance Bank, owned by the Catholic Church, has entered the over Sh60 billion micro-lending market, becoming the 12th lender in this niche.
Caritas is the third micro-lender to be granted a licence this year, after Daraja (licensed January 12) and Choice (May 13), and the eighth one to be allowed to roll out services countrywide.
“To have a national outreach, the MFB intends to adopt a social and competitive pricing approach and a two-pronged distribution strategy – branches and marketing offices,” the CBK said in a statement. “The MFB also intends to employ the holistic approach that will aim to improve its members’ economic and social status.”
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