nostoppingthis wrote:mukiha wrote:Mpenzi wrote:I doubt it will stay in this form for long. They need to make money at the very least to cover their costs. So this is time for them to let you know they exist, hook you in then they start programming - and adverts!
When you think about it, their overheads must be really low. After all, they don't have to pay 6-figure salaries to presenters whose job is to interrupt the music with their annoying noise!
Adverts are bearable; but if they bring in the presenters, you can be sure I will stop tuning in. They will have short themselves in the foot!
@Mukhiha ... i thought X-FM started in a similar passion and when they introduced the presenters, nothing changed, they actually got more listeners...
And how are their financials compared to, say, KISS or CLASSIC or CAPITAL?
My thinking would be that the FM radio market is overcrowded and to survive, one has to carve out a niche... small but clearly defined and loyal audience. That way you can charge the moon for ads without spending too much on attracting the audience.
I was once a consultant for a business magazine that had a monthly circulation of about 1,000 copies, but their ad rates were higher than the Daily Nation (250,000 copies)... and advertisers used to book many months in advance, just to secure space!
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.