MaichBlack wrote:Kiss TV had cut a niche for itself and it was becoming increasingly obvious that if you have any product or service targeted at the youth and the not so youthful [some thirty somethings] you had to advertise on Kiss TV. Their Advertising strip at the bottom of the screen was making them tonnes of money!
Having said that, the management has more information than we have and they must have had several meetings before they came to their decision. Let's wait and see how it goes.
At the end of the day, advertisers follow numbers, so if you have Citizen with hundreds of thousands of viewers daily, and KISS TV with ten times less than that, it's a no-brainer for the advertiser.