Gone are the days when having the critical mass meant everything. Remember when a certain detergent and cooking fat were the household names.I think they must have behaved in a similar fashion like safcon and wished away or rather waited to deal with the threats to their dominance at a later time.I believe this is a high stakes game and what the competitors require are the numbers before they agree on how much is "sustainable".But by then some chunk will have been off the safcon customers.In the office at least half of the guys who had hitherto no Zain line acquired them this week.Personally I had one and since Wednesday I loaded my phone Na chapa imekataa kuisha.Safcon better wake up and drink the coffee.