mukiha wrote:Why are so many worried about the number of branches? Is there a statistical correlation between number of branches and profitability [not profits, but profitability]?
Historically in kenya, no.
Look at Citibank, they have had only 2 branches (Nbi&Msa) yet they are ranked a top tier 1 bank in kenya (and also on many other parameters) & against the backdrop of a good number of the other 40-odd banks having many more branches. Even DTB just started expansion barely 3 years ago despite >50-yrs of existence but has always posted profits (maybe except 1997)!
ditto CBA, who were able to get very very heavy accounts (US Embassy, USAID,Western embassies, NGOs,etc all of which were impt as they use nbi as the hub to serve the great lakes region & millions of USD pass thru them).
Huge branch network enables you to source for cheap deposits as you cover a wider geographical area. But it appears the most impt is the how heavy the pockets of your customers are/calibre of the customers who open accounts with the bank - unless you are volume-driven like Equity.