Following the Nike project to enable atheletes run the marathon under 2hrs has been exciting. The race took place today in Italy as the conditions there met the requirements.

CONGRATS!! Eliud Kipchoge finishes the #breaking2 marathon in 2:00:25. He didn't break 2 hours, but he made running history today!

Waoh! This is serious! Is he a cheetah or a Kalenjin?
Veeery well done!

Nike will be milking this for years to come hope we never see kipchoge in one of those sob former athlete stories

This was fantastic and its the new way of advertising where it establishes a social connection - if any one has seen the latest Heineken advert. Eliud was well paid - he was compensated to sit out the London, Berlin and NY Marathon, he had been preparing for 9 months.

Wilson Kipsang is lined up next to learn sub-2 by Addidas, however Addidas want to do this in an actual marathon. This will be interesting..

Bekele is also involved in the adidas project .I can't even begin to imagine the pressure after that performance by kipchoge anything less and Nike has the better shoe.

Berlin marathon 2019 - Kenenisa Bekele does 2hrs 1 minute 41 seconds, just 2 seconds shy of Kipchoge's record.

Siku hizi running is big business. Kipchoge and Kenenisa will never run in the same race because they are in the same team, the NN Running Team:

https://www.nnrunningteam.com/

Unless of course some organizers pay real good money to see them run together which is what I suspect will happen after Kipchoge breaks the 2 hour mark. Kenenisa is 37 so I guess they will want to do it soon.

The most likely candidate is London Marathon, they are the ones who can create the publicity and fork out the cash. Imagine something like $2 million guaranteed to Kipchoge and Kenenisa regardless of outcome and then something like $1 million dollars for the winner, $300,000 for breaking the course record and $1 million dollars to break the world record. They can advertise it as the greatest race ever..