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Why did True Love and Drum fail?
se7en
#41 Posted : Tuesday, May 04, 2010 8:14:12 AM
Rank: Member


Joined: 11/27/2006
Posts: 108
apparently we should see True Love back on the bookstands in June... thanks to Carol Mandi
speak softly and carry a big stick, you will go far... Theodore Roosevelt
Amir
#42 Posted : Thursday, May 06, 2010 1:40:59 PM
Rank: New-farer


Joined: 3/15/2010
Posts: 88
Location: sudan
ever heard of mass market versus niche market?In kenya neva bother with Niche market, 100% chances r u will always drown!!!!We are poor hardworking nationals who adore cheap(read affordable)stuff.Athawise how do you explain why fake chinese fones n pirated music/movies bizz thrive.
For the Yuppies/Niche market make it your vision 2030 pple..

The Brave may not live forever - but the cautious do not live at all: Richard Branson
bkismat
#43 Posted : Thursday, May 06, 2010 2:28:49 PM
Rank: Elder


Joined: 10/23/2009
Posts: 2,375
ha ha a niche market for 10 millionaires and 10 million beggars.
It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt...
-Mark Twain
mo paper
#44 Posted : Monday, June 28, 2010 11:04:40 AM
Rank: Member


Joined: 1/14/2009
Posts: 18
Guess who is back? Grab your July copy of True love @ kshs.280
mukiha
#45 Posted : Monday, June 28, 2010 2:28:09 PM
Rank: Elder


Joined: 6/27/2008
Posts: 4,114
Amir wrote:
ever heard of mass market versus niche market?In kenya neva bother with Niche market, 100% chances r u will always drown!!!!We are poor hardworking nationals who adore cheap(read affordable)stuff.Athawise how do you explain why fake chinese fones n pirated music/movies bizz thrive.
For the Yuppies/Niche market make it your vision 2030 pple..


bkismat wrote:
ha ha a niche market for 10 millionaires and 10 million beggars.

Why do people assume that you can't make money from the rich?
They may be few, but they have enough money to make you very rich.
It is not true that you can only be successful if you sell to the "mass market".
Ask yourself this, for example;
Can a School survive charging sh25k per term? Ask Braeburn
How about Sh750k per term? Ask ISK

True Love did not close because of lack of business!
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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