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ideas on turning around a failing pub
intrepid
#1 Posted : Monday, June 14, 2010 7:49:11 PM
Rank: New-farer

Joined: 6/14/2010
Posts: 3
Hi guys (n gals)
I have a bar running in a not too ideal location, barely profitable for the past about 4 months. Sales have stagnated and I want to get ideas on how i can turn this biz towards a growth path.
Its a small room, selling beer n spirits to low income earners in Ruai. I made a number of dumb mistakes when starting up e.g no bitings, small tv (liability during world cup), no lit sign to "vutia" passers by, however these are in the process of being fixed. I'd like to know if there are any other ideas i kud try apart from fixing the above. Wud really appreciate your help and collective intelligence.
intrepid attached the following image(s):
pub.jpg (4kb) downloaded 2 time(s).
kizee
#2 Posted : Monday, June 14, 2010 8:10:51 PM
Rank: Member

Joined: 1/9/2008
Posts: 537
get some strippers
nostoppingthis
#3 Posted : Tuesday, June 15, 2010 10:08:00 AM
Rank: Chief

Joined: 8/24/2009
Posts: 5,909
Location: Nairobi
@Intrepid...Apart from trying to attract the customers to your place, another point where money is lost by bar owners is that the patrons buy and sell their own alcohol hence you loose out on profits.

Umejaribu nyama and kuku choma? and few male patrons?

In Nigeria, when you buy pombe, they give you a bowl of njugu (I wonder why this happens?Applause )Sijui kama this will attract customers hapo kwakoPray
the sage
#4 Posted : Tuesday, June 15, 2010 10:46:53 AM
Rank: Member

Joined: 11/20/2008
Posts: 367
Intrepid, what most bar/pub owners forget is that they are not selling alcohol, they are selling an experience. The former is the reserve of liquour stores.
Point noted, here are a few tips:
1.Have a good and friendly barman. The type of person who memorises names and the choice of drinks.
2.Good music, not loud music. People should not shout at one another
to have a conversation.
3. Nice cocktails, try Mwendas and the Mercury Lounge for ideas.
4.To attract ladies, there is one key ingredient that will make the flood your pub. HAVE THE CLEANEST TOILETS. Fragrances, scented candles, flowers, the works. It should be clean enough for them to eat on the floor.
5.On Friday's and Saturdays and the eve of a holiday, STRICTLY cash bar.
I hope this has helped.
Chaka
#5 Posted : Tuesday, June 15, 2010 11:06:30 AM
Rank: Elder

Joined: 2/16/2007
Posts: 2,114
@nost...

nostoppingthis wrote:
@Intrepid..., another point where money is lost by bar owners is that the patrons buy and sell their own alcohol hence you loose out on profits.

Pray

Did you mean the workers buy and sell their own alcohol?

In India they also give a free bowl of nuts with every beer.
muganda
#6 Posted : Tuesday, June 15, 2010 11:17:28 AM
Rank: Elder

Joined: 9/15/2006
Posts: 3,907
First @sage ideas are hot, right on the money - especially making the bar attractive to ladies, hence making the social scene alive.
Let me try... though I've no experience whatsoever in the industry smile

1. I hear low income earners really get/understand small items. Hence I'd not be surprised if you'd sell more if you allowed small/cheaper servings of keg for example.

2. Then there's the normal stuff: the name, some paint, bright posters, clean clean clean, windows, better layout. Bitings/TV are value adds.

3. Bars are one product only atmosphere/service varies. Is it possible to generate loyalty? Regulars treated special and get something on the house whenever they bring a new friend to the pub.


Lastly, [b]what one thing would your customers say your pub is known for?[b] If it doesn't have its special identity, you need to look and listen until you find the one thing people say.... "If you're looking for _______ in Ruai, go to..."

nostoppingthis
#7 Posted : Tuesday, June 15, 2010 11:30:07 AM
Rank: Chief

Joined: 8/24/2009
Posts: 5,909
Location: Nairobi
Chaka wrote:
@nost...

nostoppingthis wrote:
@Intrepid..., another point where money is lost by bar owners is that the patrons buy and sell their own alcohol hence you loose out on profits.

Pray

Did you mean the workers buy and sell their own alcohol?

In India they also give a free bowl of nuts with every beer.

@ Chaka, yes, the workers...
gadj
#8 Posted : Tuesday, June 15, 2010 11:59:39 AM
Rank: Member

Joined: 4/16/2009
Posts: 257
And don't forget the service you offer to your clients is prompt one doesn't have to start banging the table for more beer, do employ barmaids who can do the job well.
Much Know
#9 Posted : Tuesday, June 15, 2010 12:03:38 PM
Rank: Elder

Joined: 12/6/2008
Posts: 3,586
At the current state of our economy and particularly in Nairobi, i can tell you that you cannot make money by "imposing" yourself on a territory you do not belong to - i.e absentee businessman in small low income area establishments. Small business(kiosks, tailor shops, small salons, small bars) will in a somewhat organized poor man's economy become the sole occupation of the owner, meaning you cannot "supervise" their operations no matter what you do unless you are ready to exceed profits. You need to be the present full-time businessman in that small pub (or almost) as your competition there in Ruai(i can bet my shirt) most likely is ever present in their small pubs. In our Nairobi economy where the wages of labor have risen to be the sole source of subsistence (rather than part source of subsistence as in shags where someone works and grows their food or where the barmaids double as whores)and the interest of capital diminishing, a lot of the more important labor (supervising) in small establishments cannot be paid for by the returns and means the owner has to be the supervisor. Only where an establishment can meet the cost of necessary controls(cash register, supervisor/manager e.t.c), can you hope to survive as a "visiting" business owner. The days of secretaries owning salons, clerks owning bars, teachers owning kiosks and matatus are gone, i suggest you move with the flow.
Ras Kienyeji Man
suwan
#10 Posted : Tuesday, June 15, 2010 5:10:09 PM
Rank: Member

Joined: 11/18/2009
Posts: 176
The word patrons have not been used well here, since as far as I am concerned, patrons = clients..

me thinks all of you talking about patrons mean the attendants ( waiters, waitresses etc)
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