1. The Boot:
Almost every business can be bootstrapped to start, and should be.
2. Capital Efficiency:
I have never found a reason to pay founders what they are “worth” in the market.
3. Cash really is The King:
“Turnover is Vanity, Profit is Sanity and Cash is Reality”.
4. Two-Minutes Noodles:
If the entrepreneur can eat Two- Minutes noodles and still be evangelical about their business, you know your founder has the right value system.
5. Product Paradox:
The founders need to get a product out as soon as possible, at the same time, product development needs to be thoroughly thought-out.
6. The Law of Two:
I haven’t studied or been exposed to startup that has been successful (measured in terms of revenue) without two founders.
7. The Darwin Rule:
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
8. Ideas are like Carbon Monoxide:
They are increasingly abundant and of little use. Ideas are worth nothing without execution.
9. Evangelical Rule:
Entrepreneurs need to believe so strongly in what they are doing, they believe they are saving the world through people buying their product
10. Ham-and-Egging:
Coined by Profs Bhide and Stevenson, it is the challenge entrepreneurs have of getting both capital from investors and sales to customers without having either in-hand
http://memeburn.com/2010...0-lessons-for-founders/
Justin Spratt