Kwani you guys haven't been seeing the news ama this story is too abstract?

https://www.theguardian....faceook-nix-bannon-trump

Even ward reps will be using these tools soon if they aren't already. And on sportpesa, not just facebook.

Here is the trend:

1. Availability of 'big data' is opening up the discovery of the statistical nature of human behavior and psychology.

2. The mechanics of these statistics are based on a discipline called 'Psychon dynamics'

3. One postulate in psychon dynamics is that human cognition exists in differentiated but connected and interacting vector fields

4. Given that orthodox economics has failed on the account of not having perfectly rational and stable systems, there is a need to find ways of influencing/nudging the cognition vector fields of different people to achieve certain ends.

5. In a country like ours, sportpesa is a utility and domain that has a high population and is thus a rich vector field for nudging behavior

6. Thus a person wishing to nudge votes to their side and on a vector field like the risk averse population(gamblers) who can vote in a newbie who promises high return can focus psy-ops effectively.

@Mukiri, I think my post is more of a skeleton of use. How people use the skeleton is really up to them.

Benefits are negotiated. It's only in our decadent politics that benefits are prescribed and imposed.

Hard to know if they influenced outcome, but Uhuru used them both times...bragging about how they ran the Kenyan elections starts at about the 8:00 min mark...
Wasted money if you ask me...