Kenchic is focusing on big business i.e supplying chicken to KFC Kenya &Uganda and other multi-national fast food business that have setup in Kenya. They so no need of competing with their largest Customers (i.e KFC). They are also big on day old chicks. I believe the margins are bigger on selling day old chicks and supplying to KFC and others.

Kenchic, in a statement to its franchisees, said it had decided to exit the agreement “due to Kenya’s rapidly evolving local fast food market”.
International fast-food chains such as Kentucky Fried Chicken (KFC), Subway and Pizza Hut have recently opened shop in Kenya, offering an expanded market for Kenchic whose core business is to hatch and sell chicken.
The franchisees are accused of disregarding quality standards at their restaurants, which Kenchic feared would impact negatively on its brand and possibly hurt its sales.
“Effective March 31, Kenchic will discontinue the use of the brand Kenchic Inn,” Philip Carolan, Kenchic’s processing and sales distribution operations manager said in the letter.
“At the end of the period, the Kenchic Inn brand will no longer be used nor will any of the Kenchic-associated logo’s brands or colours.”