Another acquisition http://www.businessdaily...44302-q2vto5/index.html

This one might fit in with the "beauty" line of products but is this "Sylva" brand really that popular in Western?

PRESS RELEASE

Flame Tree Group subsidiary Flame Tree Africa Ltd acquires petroleum jelly brand ‘Sylva’ as it extends its FMCG portfolio
Nairobi, 17 October 2017 – Flame Tree Group (NSE: FTGH) subsidiary Flame Tree Africa Ltd has signed an agreement to acquire the Sylva brand of skincare cosmetics, subject to approval from the Authority. The acquisition of Sylva – will strengthen & widen Flame Tree’s presence in the FMCG skin care sector positioning Flame Tree Africa as a key player in the petroleum jelly cosmetics segment.

Suraj Shah the MD of Shethia Industrial Chemicals Ltd (Sylva Brand), will also join Flame Tree Africa to promote the brand.

Flame Tree Group CEO Heril Bangera says, “We are delighted to add the Sylva brand to be part of our cosmetics portfolio. Sylva enjoys a prominent reputation within its category and incredible presence in western Kenya. It has a loyal following that gives it excellent potential for expansion. It will wonderfully complement our brands in the skin care category. We look forward to working with Suraj Shah and the Sylva team to continue growing the brand.”
Flame Tree Group has been realigning and refocusing its product portfolio for its cosmetics category for both skin care and hair care.

About Sylva
Sylva is a white petroleum jelly launched in November 2014. It is beautifully scented, easy to spread and locks in moisture. Sylva products are available in various supermarkets around Kenya.

For more information visit our link below:
https://web.facebook.com/pg/SylvaSkinCare/about/
-ENDS