@ Winston - You don't average down (or up for that matter) just for the sake. You look at fundamentals. What's the
true worth of the stock/company? Then you make a decision. For example, I'd buy KK at 100/= because I think it is worth it. If the price drops to 90/= and I have the money you bet I'll "average down". When it hits 80/=, 70/=... I'll repeat the same process so long as what
made me buy at 100/= in the first place has not changed. It will be a
discount to me. At the same time, I might have bought AK at 20/= and bail at 18/= because at that point I might have
new information which might suggest an AK share is actually worth 14/=!
The opposite also applies. If I buy a stock at 10/= knowing that it is actually worth 50/=, I'll buy it again at 15/=, 20/=, 25/=,... depending on my cash flow - Otherwise I would have bought as much as I can at 10/=.
Whatever you do, don't buy a rotten mango at 50/= just because you had bought another one at 100/= are you are trying to "average down"!
Na kwa hayo machache....
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.