Fyatu wrote:madollar wrote:If that trend continues of manifestos being launched at prime time then media houses should be eternally grateful to jubilee.
NASA had planned theirs for 2PM. I am told after yesterdays(Jubilee) launch, they have also changed their launch to prime time (Sema ku-copy-paste). I heard risasi telling bored wananchi eti yeye ni "kusema na kutenda."(yawn).
I am also told they never expected Jubilee's brilliant CS's to be in the itenerary(mutaratara) and the easy way DP Ruto and H.E. Uhuru ran the show(owned the show)....sasa kizungumkuti kwao ni programme itakuwa aje...wake me up kesho asubuhi
Would you be kind enough to paint for us the profile of the undecided voter who will make his decision based on the manifestos.
Marketers know that buying is always an emotional decision, not a rational one. What the buyer does, is to look for reasons to justify their emotional decisions to make it look like a rational one.
Here is an example they always give. A guy buys a merc because of the prestige, admiration and sense of accomplishment it gives him. Purely an emotional decision. Then you sit with him in a pub and he goes like, " you know with a Mercedes, people take you seriously. It is an amazing networking tool. Actually from this new network, i just need one deal and I recoup my the cost of buying the merc."
Can you now see where manifestos come in ? Voters have made a decision. For jubilee its purely tribal. But the manifesto gives people an opportunity to rationalize their raw ethnic nationalism.