This was fantastic and its the new way of advertising where it establishes a social connection - if any one has seen the latest Heineken advert. Eliud was well paid - he was compensated to sit out the London, Berlin and NY Marathon, he had been preparing for 9 months.
Wilson Kipsang is lined up next to learn sub-2 by Addidas, however Addidas want to do this in an actual marathon. This will be interesting..
The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic.