SG is on point.
According to last year's stats, radio is the fav money machine for advertising. Plus its cheap to set up...especially if you've got a foothold in the market already.
The swahili media market is huge.
For obvious reasons, most players are diving into Swa radio and giving print a wide berth leaving NMG (Taifa Leo) and its Tanzanian rivals to have a field day.
I would take Radio Maisha so lightly. Their slogan may sound...,er...corny - but Kenyans never cease to amaze!
So nice that its nasty, so bangin' its busting,
So slick that its sick, so dope its disgusting!