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Rank: Member Joined: 3/15/2010 Posts: 391 Location: nairobie
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East African Breweries has acquired the distribution and marketing rights for the Namibian brewed premium beer, Windhoek Lager.
The agreement with Namibia Brewery Limited (NBL) will see East African Breweries Limited (EABL) engage in brand building and promotion of Windhoek lager.
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Rank: Member Joined: 1/24/2008 Posts: 479
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inconsequential..this beer brand is not that popular..may go the way of castle lager.. Every man is guilty of all the good he didn't do-
Voltaire
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Rank: Elder Joined: 9/25/2009 Posts: 4,534 Location: Windhoek/Nairobbery
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@ cmk wat u r saying is bullshit...kenyans are a funny lot...u hate everything which come out of southern africa...windhoek lager has been in the kenyan market for a long time and its quite popular...
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Rank: Member Joined: 8/5/2009 Posts: 597
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If Keroche cann't penetrate with sumit larger how well can Windhoek lager do btw no many Namibians are in kenya to give the que. EABL should focus on key its brands The problem with the world is that the intelligent people are full of doubts while the stupid ones are full of confidence
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Rank: Elder Joined: 11/27/2007 Posts: 3,604
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Beer is not a product like the home care products, it derives its high sales from addiction and loyalty. Time and good advertising at the launch is of great importance. Castle lager's case was very different from this one. African parents don't know how to say sorry.. the closest you will get to a sorry is a 'have you eaten'
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Rank: Member Joined: 1/24/2008 Posts: 479
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@deal..i meant what i said..if its bull shit to your eyes/ears is another thing..kuja pole pole bwana.. Every man is guilty of all the good he didn't do-
Voltaire
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Rank: Elder Joined: 9/23/2009 Posts: 8,083 Location: Enk are Nyirobi
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That name is hard. I wonder how many customers will pronounce, let alone remember what they were drinking after their 4th. Life is short. Live passionately.
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Rank: Elder Joined: 9/25/2009 Posts: 4,534 Location: Windhoek/Nairobbery
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Rank: Chief Joined: 1/3/2007 Posts: 18,097 Location: Nairobi
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Windhoek is very good but will be a niche market coz of pricing... Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett
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