Maybe nobody will pay...maybe someone will pay...maybe someone will be given the offer for free for PR purposes...maybe it will be given to someone at half the price or less....
But one thing is for sure....
The winner is Kempinsky. The amount of marketing the "offer" has done for them for free is worth more than the 5M. Everybody all over the media: TV, Radio, Social Media, Print Media, Wazua etc are talking about Kempinsky.
We all know how much it costs to advertise during Prime Time News, yet guys like Citizen have done a 3mins feature, showing us the chefs, the rooms, etc