Just wondering. Is KQ a dead airline that we're holding onto due to sentimental values?
I have a Ghanaian-British friend who used to work in Kenya for a multinational before he went back to London. He was very fond of KQ because it was the best african airline brand in his mind.
We spoke the other day on phone and KQ came up. To his surprise, it was Kenyans on social media that were bashing KQ the most while he thought we would sympathetic towards KQ, our national heritage.
But maybe it's time to say goodbye. The competition especially from the Arabian airlines is too hot for most airlines around the world to compete with plus their countries subsidize fuel and give them priority in their airports. From the incentives, it is more cost effective for an Emirates plane to fly back home than park at Heathrow or use a hangar there for example.
The second thing I'm wondering is, why would KQ want to go to the US? Does it make any sense cost-wise? Granted, the Kenyans there will use it but do they realise just how extremely competitive and expensive the US is? Do they realize how poor KQ is in service provision yet service is the only key to the US market?
BBI will solve it :)