Mike Ock wrote:You can't sue in these cases. As long as whatever was written came from the horse's mouth, media companies can cover their asses.
If you get a good lawyer, he can make them sweat big time even if they eventually win. After that, they will think twice.
The negative publicity alone (Them admitting they broadcasted or printed a bullshit story with zero research) will hit the brand big time. Two, three more cases and everyone KNOWS they are basically just gutter press. Believability is a big asset in media. Even the choice on newscasters in major news outlets is based on this. "Can people believe this guy?".
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.