I visited tuskys yesterday (a mashinani one) and made a very interesting observation. Most shoppers were buying jogoo, exe, and even hostess(ignoring pembe, taifa etc) as far as flour was concerned. When it came to sugar most were buying the clean and white Sony sugar ignoring that ugly-looking-tuskys-branded sugar, suggesting Kenyans know their brands and want to use them at home. The question to ask is why is mumias sugar not on the shelves? It used to be the clean white(no pun) sugar that everyone was piling on their baskets. Guys at Mumias must pull up their socks. When is the last time a Mumias sugar ad came on tv,radio, newspaper or even social media? Its either management is full of 'akili za kukus' i mean chicken brains or this is clear sabotage
Dumb money becomes dumb only when it listens to smart money