In whatever way we view this SABMiller development,EABL should be very worried and indeed worried.
First,the East African community will mean opening the bonders not only for (Njunge and Kularaha-all with due respect) to visit other EastAfricans but also the cross trade ie less taxes for companies bringing their goods or selling to other Eastafricans.
2ndly and as Njunge has expounded on the 3b Juba and 1.2b Jinja plants also TZ breweries,the two plants are within reach from Kenya and again their goods easily assessible.

@Njunge

I am willing to bet you a crate of Tusker/Serengeti/Summit/Kairasi - whatever your poision is, that this move is a feint, meant to scare off EABL from its regional aspirations. Kenya is a saturated market with a dominant first mover, one reason SAB left in the first place. It was an expensive, not to say embarrassing, miscalculation on their part and I would be surprised if they repeated it.

Sudan is virtually virgin territory as far as alcohol is concerned. The Juba investment was a classic move that caught EABL with pants down - the reason they trashed the agreement with SAB?

I do agree with the comments that, either way, EABL is in trouble. If SAB or Keroche does not take their lunch, someone else will.

What happened to the Indians? Maybe they can do a Yu on EABL?

Daaamn East Africa is fast becomin a play ground 4 the southerners...

The impact of this thread did not hit me until our highly qualified branch accountant was headhunted by EAB's Ruiru office. She is apparently understudying an accountant who is leaving to join an "upcoming" brewer.

New jobs for experts in brewing and marketing sectors. Foreign direct investment, new ways of playing the brewing game and such are the direct benefits of a SAB re-entry.

Then there is the ring side seat to watch a good fight with new and catchy commercials on our tired media.

It will mean we shall have alternative entertainment to our silly politicians and their Mau, stolen free primary school funds, ODM PNU parleys, the non starter new constitution, oh the list is endless.

My penny thoughts.

I hope they introduce more "drinkable" beers