mkeiy wrote:PBT for KCB 5.6Bn vs Equity's 5.4Bn.
With Equity getting a telco license,does it mean they might overtake Kcb in profitability in 18 months' time?
The telco direction Equity is taking is as much a risk as it is an oportunity!!!
It will require quite an outlay to develop the infrastructure. If it works it will graually reduce their cost/income ratio and hence higher profitability. If it fails... They will have sunk in money which will not bring significant returns hence reduced profitability.
Convincing people to switch [Especially from Safcom] will the biggest task. Also, don't expect Safcom to take it laying down. Safcom has fought some serious battles to get where they are. Equity has also fought some serious battles [probably harder] to get where they are. This is going to be one serious gloves off heavy weight battle. Two battle hardened companies...
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.