http://publicintelligenc...u-s-army-psyops-manual/

Primary Influence Tactics

2-104. These primary influence tactics are widely applicable to many situations, cultures, and TAs. By using the appropriate influence tactics in products and actions, the persuasiveness of PSYOP will be magnified. The following are examples of primary influence tactics:

• Rewards and punishments: “If you do X, you will get Y,” or “if you do not do X, Y will happen to you.” Example: “Surrender, and you will be treated well; continue to fight, and you will be killed.”
• Expertise: “Speaking as an authority on the subject, I can tell you that rewards/punishments will occur if you do or do not do X.” Example: “Oil Minister Gregor (key communicator/expert) states that if rebel groups continue to sabotage oil pipelines, the national economy will be seriously affected.”
• Gifts: Giving something as a gift before requesting compliance. The idea is that the target will feel the need to reciprocate later. Example: “This well and cistern are a gift to the people of Birmingville from the coalition forces…demonstration of our good will and hope for mutual cooperation in the future.”
• Debt: Calling in past favors. Example: “Coalition forces have done a lot for Birmingville, Elder Chang: the new school, the well in the center of town… these insurgents are endangering all we have worked for together. We need your help in stopping these groups by reporting any information you and your people may discover.”
• Aversive stimulation: Continuous punishment, and the cessation of punishment, is contingent on compliance. Example: “We will continue to bomb your position unless you surrender immediately.”
• Moral appeal: Entails finding moral common ground, and then using the moral commitments of a person to obtain compliance. Example: “The killing of innocent civilians is wrong; please help the security forces stop this tragic loss of innocent life by reporting any information on terrorist activities.”
• Positive and negative self-feeling: “You will feel better/bad if you do X.” Example: “Become part of something bigger than yourself, know honor and take pride in your work…join the national security forces!”
• Positive and negative altercasting: “Good people do X / Bad people do Y.” Example: “Red Tribe members are brave and honorable people who care about the future of their country and are not intimidated by rebel groups. Call and report insurgent activity now on the coalition hotline.”
• Positive and negative esteem of others: “Other people will think highly/less of you if you do X.” Example: “Earn the respect of your friends and the pride of your family…join the Patriotsville National Guard now!”
• Fear: “Bad things will happen to you if you do X.” Example: “Only death and fire await those who continue to fight…surrender now.”

@marko.Kenya is unlike most African countries in that Psycholocical warfare operations as done by US/EU dont get anywhere. Even after Pres. Obama himself scared us with choices have consequences youtube video, we still went ahead to vote for whoever we saw was progressive and beneficial for the whole country. Very few countries on earth do this and live to tell the story eg Libya, Iraq, Syria, Egypt etc

They should continue celebrating the loans from China to be used and consumed by China and then repaid by Kenyans!!!!!

The dynamic duo would have helped if they showed some reconciliation, even if not to RAO but to his voting block..

Firings, appointments.. its like CORD areas are an afterthought..
Never underestimate the anger of a silent man/popuation

lets have a look.. Western is not even talked about.. MSC is probably going down.
Nyanza is facing the worst on the gallery.. sackings, replacements

Coast does not even seem to feature in the agenda... just the port to move things to and from interior

Ukambani are being considered the cheap buyouts in times of need..

The rest are handled on a need to basis..

This may be my perception of the country currently.. it could be the perception of many others also..
If things went abit under e.g the west stretching their muscles. more so when republicans gain the white house and focus on economic growth liwe liwalo.. we shall hear choruses of Pwani seceding, Nyanza and Western hata msiseme.. They would dive for anything Western powers dish out right now..
Turkana will be my biggest watch..... hapo kama mbaya, mbaya..

And dont blame Pambaa when it deteriorates to those levels.. as a leader you need to know how to do the balancing acts.. so far the dynamic duo are basking in their tyranny of numbers.. at the ballot at the senate and at parliament..
The perceptions on the ground is different.. hope the NSIS is listening