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National Bank (K) new logo copied from Canada National Bank
Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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 I hope they did not pay for this bad imitation. What's happening to the Kenya creative minds? Are they rotting? Yaani they couldn't even rip-off another bank not called National Bank? Sauna adApparently these 2 fakes came from the same ad agency. What an easy way to make mulas.
BBI will solve it :)
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Rank: Elder Joined: 9/15/2006 Posts: 3,905
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Are they all supposed to be a play on the first letter (N)?  
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Rank: Member Joined: 6/14/2010 Posts: 521 Location: Nairobi
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muganda wrote:Are they all supposed to be a play on the first letter (N)? Does it matter really? @Mugada, I think your examples are biased to suit your argument. Take another example like national oil and see the difference. 
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Rank: Elder Joined: 6/2/2011 Posts: 4,818 Location: -1.2107, 36.8831
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 Its all right Receive with simplicity everything that happens to you.” ― Rashi
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Rank: Elder Joined: 9/29/2006 Posts: 2,570
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The optimist wrote:muganda wrote:Are they all supposed to be a play on the first letter (N)? Does it matter really? @Mugada, I think your examples are biased to suit your argument. Take another example like national oil and see the difference. I thought that's the difference he wanted to see, not copy cats!!! The opposite of courage is not cowardice, it's conformity.
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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I'm actually very disappointed by National Bank Kenya and/or the agency that conned them into buying this.
BBI will solve it :)
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Rank: Hello Joined: 4/15/2013 Posts: 8 Location: Nairobi
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The rebranding was completely unnecessary aside from the poor choice of color resembling 'top layer'. NBK should have shifted focus on delivering consistent growth, being more innovative, growing the client base and establishing a wider branch presence.
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Rank: Member Joined: 5/19/2012 Posts: 552
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digitalempire wrote:The rebranding was completely unnecessary aside from the poor choice of color resembling 'top layer'.
NBK should have shifted focus on delivering consistent growth, being more innovative, growing the client base and establishing a wider branch presence. And you never loved 'top layer' ? Rebranding may be the first phase, lets give them a chance. Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.... Leo Buscaglia
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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digitalempire wrote:The rebranding was completely unnecessary aside from the poor choice of color resembling 'top layer'.
NBK should have shifted focus on delivering consistent growth, being more innovative, growing the client base and establishing a wider branch presence. I have never met a better case for rebranding as this. This guys more than needed complete make-over, plastic surgery, overhaul etc. They had a terrible image visually and emotionally. This was a perfect case for rebranding. That said, I love the yellow and brown but it's unfortunate they had to go and copy an existing logo for another National Bank. I also don't like the slogan/tagline Banking on Better. Better than who BBK? KCB? Equity? Or are they saying they are now better than they were which leads me to ask; who cares?
BBI will solve it :)
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Rank: Member Joined: 9/30/2011 Posts: 483
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2012 wrote:digitalempire wrote:The rebranding was completely unnecessary aside from the poor choice of color resembling 'top layer'.
NBK should have shifted focus on delivering consistent growth, being more innovative, growing the client base and establishing a wider branch presence. I have never met a better case for rebranding as this. This guys more than needed complete make-over, plastic surgery, overhaul etc. They had a terrible image visually and emotionally. This was a perfect case for rebranding. That said, I love the yellow and brown but it's unfortunate they had to go and copy an existing logo for another National Bank. I also don't like the slogan/tagline Banking on Better. Better than who BBK? KCB? Equity? Or are they saying they are now better than they were which leads me to ask; who cares? The common Kenyan out there will never know if this was copied from another bank, the only resemblance that may matter is that of Nation Media. Banking on Better is ok, its simple and easy to remember. 'Making the difference' doesn't inspire either. The choice of color is what was right with this re-branding, its what the common man will identify with, being a 'shouting color' will make sure we notice it anywhere we go. Look at MTN.
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Rank: Elder Joined: 6/21/2008 Posts: 2,490
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Rebranding is sometimes one of the easiest way to make some "extra" cash for top managers  The man who marries a beautiful woman, and the farmer who grows corn by the roadside have the same problem
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Rank: Member Joined: 11/6/2010 Posts: 289
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lets not blame NBK colors are not patented
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Rank: Elder Joined: 6/27/2008 Posts: 4,114
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Remembering Safaricom [Niko na...] vs Qantas Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Rank: Member Joined: 2/1/2010 Posts: 272 Location: Nairobi
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2012 wrote:I hope they did not pay for this bad imitation. What's happening to the Kenya creative minds? Are they rotting? Yaani they couldn't even rip-off another bank not called National Bank? Sauna adApparently these 2 fakes came from the same ad agency. What an easy way to make mulas. This logo was done in South Africa by Interbrand Sampson. By this I mean the National Bank of Kenya one The harder you work, the luckier you get
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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Lucid_Iam wrote:Banking on Better is ok, its simple and easy to remember What will you remember? What does that line say to you? Better than who? Maybe I'm looking at this from a different mindset and need to change. kryptonite wrote:This logo was done in South Africa by Interbrand Sampson. By this I mean the National Bank of Kenya one Why not Interbrand Sampson Kenya since it exists? Do South Africans understand the Kenyan market better? I loved what Hallo from SA did for CBA though.
BBI will solve it :)
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Rank: Member Joined: 2/1/2010 Posts: 272 Location: Nairobi
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2012 wrote:Lucid_Iam wrote:Banking on Better is ok, its simple and easy to remember What will you remember? What does that line say to you? Better than who? Maybe I'm looking at this from a different mindset and need to change. I don't mind the strapline...Banking on Better...Better days, Better life, Better prospects...kryptonite wrote:This logo was done in South Africa by Interbrand Sampson. By this I mean the National Bank of Kenya one Why not Interbrand Sampson Kenya since it exists? Do South Africans understand the Kenyan market better? I loved what Hallo from SA did for CBA though. Munir Ahmed knows best (Better?) The harder you work, the luckier you get
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Rank: Elder Joined: 3/19/2013 Posts: 2,552
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Conspiracy theorists would say,occult lightning bolt symbol.lol
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Rank: Member Joined: 2/1/2010 Posts: 272 Location: Nairobi
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muganda wrote:Are they all supposed to be a play on the first letter (N)? Btw the NMG logo is cleverer than it looks. If you look closely you'll notice a perfect circle in the negative space between the two blue shapes, which is like the roller on a printing press and giving the impression of paper rolling through a press ...of course it also forms the letter "N" The harder you work, the luckier you get
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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kryptonite wrote:muganda wrote:Are they all supposed to be a play on the first letter (N)? Btw the NMG logo is cleverer than it looks. If you look closely you'll notice a perfect circle in the negative space between the two blue shapes, which is like the roller on a printing press and giving the impression of paper rolling through a press ...of course it also forms the letter "N" The National Bank logo is cleverer as well. If you look closely you'll notice that the yellow is National Geographic yellow. Looks like this guys googled National... (images) and put together a logo.
BBI will solve it :)
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National Bank (K) new logo copied from Canada National Bank
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