As @Kausha says... KQ might beat KK in the loss column for 2012. The planes cost money. The staff costs money. Unless KQ is flying MORE passengers the planes are 'idle' or the seats are empty.
There is a break-even load for flights & when a KQ flight is flying at 65% capacity then it is likely it is a break-even flight at best. Suppose 50% is break-even for variable costs, then 65% might cover fixed costs, For profits, it needs 65% or higher. If KQ drops its fares (lower RPK) to fill seats, it means the % (Passenger Load Factor) required rises even further...
The 4Q 2012-13 Operational Update was not encouraging.
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett