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PESTEL Analysis of Kenya
ChessMaster
#1 Posted : Saturday, January 12, 2013 12:23:37 PM
Rank: Elder


Joined: 2/23/2009
Posts: 1,626
Simply its a PESTEL analysis of Kenya.
Political
Economical
Social/Cultural
Technological
Ecological/Environmental
Legal

Since Political stability is already in another thread anybody want to share thoughts on the remaining?
Uncertainty is certain.Let go
ChessMaster
#2 Posted : Sunday, January 27, 2013 6:05:11 PM
Rank: Elder


Joined: 2/23/2009
Posts: 1,626
Economics - Demographics and Consumer Spending
Social/Cultural - Entertainment and Culture
Technology - Diffusion of technology,innovation and information
Environmental - Resources and Sustainability
Legal - Perceived justice.
Uncertainty is certain.Let go
ChessMaster
#3 Posted : Monday, February 04, 2013 10:16:50 AM
Rank: Elder


Joined: 2/23/2009
Posts: 1,626
In my opinion demographics and consumer spending are going to define a lot of investments in Kenya.The effects of demographics can be seen working globally. Investors are looking for nations with youth, as they spend substantially on various products and ensure there is a strong workforce.Although youth are not the biggest spenders.

In a country with youth as the majority,entertainment is going to clash with culture. With so many avenues and so many new different perspectives on what is socially accepted as entertainment,the clash to me is bound to happen. The amount of time people spend on phones and other such objects indicates a change in where people are seeking freedom from boredom.

With technology,I'm curious at how fast technologies,innovation and information can be transferred into Kenya and Africa in general. I think the three biggest obstacles are education,exposure and culture. The relevance of education and exposure is debatable but its one of the best avenues to learn how different technologies can be utilized and hopefully individuals can translate that into local products. Culture is a big obstacle.No matter how good a technology is or its benefits,if it intrudes on practises and beliefs of people there will be high resistance in accepting it. I think in our society we have limited trust on what we're comfortable doing with technology but mpesa changed my perception of that.

The environment and all its resources has to be matched with sustainable practises. Otherwise we'll develop and continue losing our renewable resources while squandering our non-renewable resources.

With corruption and insecurity as well as other issues,I think the problem on the legal front is not justice as much as perceived justice. If people perceive or believe that the system can and will protect their interests and not just a few individuals,no improvements made will yield fruit. Justice has to be seen to be working.

Your thoughts wazuans?
Uncertainty is certain.Let go
mwekez@ji
#4 Posted : Wednesday, February 20, 2013 5:40:57 PM
Rank: Chief


Joined: 5/31/2011
Posts: 5,121
The Treasury estimates Kenya economic growth to have been 4.7 per cent last year, slightly lower than its earlier projection of 5.1 per cent.

Economic secretary Geoffrey Mwau said the growth is likely to improve this year to at least six per cent, having started the year well with rainfall.

The World Bank has also forecast a six per cent GDP growth for 2013 on the higher side, but stressed this could be cut to five per cent under less favourable conditions

http://www.businessdailyafrica....556/-/7naqp/-/index.html
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