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From AIG to CHARTIS and back to AIG
Rank: Elder Joined: 6/27/2008 Posts: 4,114
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Can they please make up their minds! Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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mukiha wrote:Can they please make up their minds!
 Another schizophrenic company. I think Chartis was created to counter the sentiments that AIG was going down so we might just see Chartis re-appearing again in future if another global economic crunch hits. Mimi niko na Jubilee.
BBI will solve it :)
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Rank: Member Joined: 8/7/2010 Posts: 728 Location: Wazuaville
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Recall AIG was at the centre, if not the main enabler, of the American economic meltdown of 2010. They had to shield their offshore businesses by rebranding. now that the dust has settled and nobody remembers the huge pay outs AIG directors were giving themselves while downsizing and begging for govt bail outs, they can now revert their original name. "Money never sleeps"
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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Money Whisperer wrote:Recall AIG was at the centre, if not the main enabler, of the American economic meltdown of 2010. They had to shield their offshore businesses by rebranding. now that the dust has settled and nobody remembers the huge pay outs AIG directors were giving themselves while downsizing and begging for govt bail outs, they can now revert their original name. Very cleaver and deceiving. This should be included as a marketing masterpiece in rebranding case study. Was this really ethical?
BBI will solve it :)
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Rank: Member Joined: 8/7/2010 Posts: 728 Location: Wazuaville
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@2012, that is deceiving. they call it damage control or risk mitigation "Money never sleeps"
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From AIG to CHARTIS and back to AIG
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