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Exorbitant Goodwill Fee for Shops/Stalls Nairobi
propertyzote
#1 Posted : Wednesday, October 10, 2012 11:06:55 AM
Rank: Member


Joined: 8/25/2010
Posts: 283
Location: Nairobi
As a realtor, the goodwill fee that property owners charge are ridiculously high.
Goodwill by definition is an intangible, salable asset in this case (fee) arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets. This is usually charged separate from the monthly rental fee.
A stall for instance along moi avenue, a few steps from Book Point Ltd has a goodwill fee of Ksh2M. If you do the math on profitability how will this business make profit or better yet to break even. The space we are talking about is approximately less than 100sqf. The business ought to make Ksh200,000 per day nett to recoup that cost in 10months. I dont know how this businesses do it as most of them are phones, computer accessories and Mpesa dealers.

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kflarge
#2 Posted : Wednesday, October 10, 2012 11:38:20 AM
Rank: Member


Joined: 3/17/2011
Posts: 112
I remember Early last year i was enquiring about a stall in Tom Mboya Next to Tuskeys,They were asking for a goodwill of 1 Million. After a Few days the stall was occupied and the guy was selling Torches,Key holders,Small radios,Padlocks things that are normally hawked around the streets and this was mind boggling
maina20
#3 Posted : Wednesday, October 10, 2012 12:16:10 PM
Rank: Member


Joined: 7/21/2010
Posts: 249
Location: nairobi
propertyzote wrote:
As a realtor, the goodwill fee that property owners charge are ridiculously high.
Goodwill by definition is an intangible, salable asset in this case (fee) arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets. This is usually charged separate from the monthly rental fee.
A stall for instance along moi avenue, a few steps from Book Point Ltd has a goodwill fee of Ksh2M. If you do the math on profitability how will this business make profit or better yet to break even. The space we are talking about is approximately less than 100sqf. The business ought to make Ksh200,000 per day nett to recoup that cost in 10months. I dont know how this businesses do it as most of them are phones, computer accessories and Mpesa dealers.


Goodwill is refundable / transferable its thus not an expence.... use rent,salary,bills, consumables, etc to compute your expected daily sales.... also remember most businesses take at least 1yr to break even...... smile
..desire to succeed is always fighting with fear of failure..
Layman
#4 Posted : Wednesday, October 10, 2012 12:24:11 PM
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Joined: 9/21/2006
Posts: 422
Location: Nairobi
This goodwill business has been takes out of proportion. Why would someone charge even a cent as goodwill on an office space that has never been occupied, for example this new building called aghro house which is asking for rent and goodwill at the same time. The space has never been occupied b4 hence no business has ever been done in the space and obviously there has never been any customer, makes me wonder what "goodwill" is being sold.
KenyanLyrics
#5 Posted : Wednesday, October 10, 2012 12:33:24 PM
Rank: Veteran


Joined: 4/16/2010
Posts: 906
Location: Nairobi
@propertyzote a lot of small businesses are set up by rich people with the primary motive being to get their idle relatives out of unemployment, not necessarily to reap super profits. There was even a Wazuan who recently posted a thread asking what business he could set up for his idle cousin. Such a fellow may be tempted to do go the extra mile to get the relative out of poverty.

With unemployment rates being so high in Africa, you see a lot of these types of businesses around.
Thiong'o
#6 Posted : Wednesday, October 10, 2012 12:48:15 PM
Rank: Member


Joined: 10/14/2011
Posts: 661
maina20 wrote:
propertyzote wrote:
As a realtor, the goodwill fee that property owners charge are ridiculously high.
Goodwill by definition is an intangible, salable asset in this case (fee) arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets. This is usually charged separate from the monthly rental fee.
A stall for instance along moi avenue, a few steps from Book Point Ltd has a goodwill fee of Ksh2M. If you do the math on profitability how will this business make profit or better yet to break even. The space we are talking about is approximately less than 100sqf. The business ought to make Ksh200,000 per day nett to recoup that cost in 10months. I dont know how this businesses do it as most of them are phones, computer accessories and Mpesa dealers.


Goodwill is refundable / transferable its thus not an expence.... use rent,salary,bills, consumables, etc to compute your expected daily sales.... also remember most businesses take at least 1yr to break even...... smile

When leaving, the landlord will tell you to sell your business and recover your goodwill and hence are stuck to getting the landload a tenant otherwise you lose.
Recently found some new shops –just finished in O. Rongai renting at Kes 25k & goodwill of Kes 250-300k, within a week there were all gone.
bird_man
#7 Posted : Wednesday, October 10, 2012 1:01:51 PM
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Joined: 11/2/2006
Posts: 1,206
Location: Nairobi
@propertyzote True,goodwill is sometimes crazy.
But the way I'd put it is this....some of the shops in Moi Avenue make money due to LOCATION & nothing else.Especially those selling movies,phones,cameras,clothes etc.

I know a group of young men who make sales of 50K per day on that street.That is 1.5M/Month gross sales.Net profit would be around 21% of gross sales=320K/Month ie it would take 6months to repay goodwill.After that...you make CRAZY profits.
Formally employed people often live their employers' dream & forget about their own.
chiaroscuro
#8 Posted : Wednesday, October 10, 2012 1:20:22 PM
Rank: Veteran


Joined: 2/2/2012
Posts: 1,134
Location: Nairobi
I think this goodwill scam is slowly dying. I have seen adverts for "stall to let" on two shops clearly stating "NO GOODWILL". One is on Moktar Daddah Street.... I'm trying to remember where I saw the other one [I'm not searching for a stall so I did not need to make a mental note]
mlennyma
#9 Posted : Wednesday, October 10, 2012 2:14:09 PM
Rank: Elder


Joined: 7/21/2010
Posts: 6,183
Location: nairobi
Goodwill is there becoz of shortage of supply and will remain until there is over supply.its not refundable by landlords unless on special agreement,most of it is eaten by agents without owners knowledge or owner gets peanuts of it...its mostly upon you to hunt for a tenant to compensate you pap before leaving.
"Don't let the fear of losing be greater than the excitement of winning."
propertyzote
#10 Posted : Wednesday, October 10, 2012 2:43:52 PM
Rank: Member


Joined: 8/25/2010
Posts: 283
Location: Nairobi
bird_man wrote:
@propertyzote True,goodwill is sometimes crazy.
But the way I'd put it is this....some of the shops in Moi Avenue make money due to LOCATION & nothing else.Especially those selling movies,phones,cameras,clothes etc.

I know a group of young men who make sales of 50K per day on that street.That is 1.5M/Month gross sales.Net profit would be around 21% of gross sales=320K/Month ie it would take 6months to repay goodwill.After that...you make CRAZY profits.

Its really sad, this goodwill value is not justified for some shops and locations. A shop on Mama Ngina or the CBD or even river road may be acceptable..Ksh200,000- Ksh1M goodwill i believe is fine. A new building like agro house has no business at all charging goodwill. Should an office space at Transnational House 5th floor really charge goodwill. On the point that its refundable....you as a tenant will be forced to hang around longer till you get a new tenant totally annoying and may take forever.Most probaly you may forsake or settle for a lower amount. @Kenyanlyrics that may be true but how many of them are set up by the rich..very few. Lately you have seen conversion on most business on ground floor to stalls and exhibitions. A place for instance which used to do first food in moi avenue. Say 2000sqf. Subdivided and repartitioned for stalls each of 100sqf. Lets say 2 shops on street facing fetch each 1M goodwill, the other 13 shops(minus 500 sqf for pass ways) 500k each on goodwill. This guy pockets a clean 8M+ not to mention the monthly rent collections.
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Zenge
#11 Posted : Wednesday, October 10, 2012 8:54:42 PM
Rank: Member


Joined: 4/7/2011
Posts: 105
propertyzote wrote:
As a realtor, the goodwill fee that property owners charge are ridiculously high.
Goodwill by definition is an intangible, salable asset in this case (fee) arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets. This is usually charged separate from the monthly rental fee.
A stall for instance along moi avenue, a few steps from Book Point Ltd has a goodwill fee of Ksh2M. If you do the math on profitability how will this business make profit or better yet to break even. The space we are talking about is approximately less than 100sqf. The business ought to make Ksh200,000 per day nett to recoup that cost in 10months. I dont know how this businesses do it as most of them are phones, computer accessories and Mpesa dealers.


200k per day equals 6M per month........ However, these shops are mostly taken up by veteran "exhibition businessmen" who usually do their math very well. Most of them started off from the back where goodwill is low eg 100k and keep moving till they get the front shops. Take a case of someone selling phones on busy moi avenue/to mboya. The guy will comfortably sell 20 phones a day making an average margin of 1500 per phone that equals 30k per day plus acessories and airtime. My friend watu wanafanya biashara. Most of the guys who fail are the ones coming from employment with their golden handshakes and invest in a rush in a business they do not understand. I would personally buy a front shop any day if resources allowed me
mantosha
#12 Posted : Wednesday, October 10, 2012 9:35:11 PM
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Joined: 8/7/2010
Posts: 32
Location: Kenya
1500 bob profit per phone???? be serious.
What a man can be,he must be.
tony stark
#13 Posted : Thursday, October 11, 2012 6:26:26 AM
Rank: Veteran


Joined: 7/8/2008
Posts: 947
Reading through this thread I can see why there are so many " me to" and copy cat businesses. The numbers being thrown around here are now where near the reality in most of this place.

@birdman - 50K per day is around 50 people, 5 people per hour if they work 10 hours from 8-6 paying 1K(20 movies). The other scenarios 100 people, about 10 per hour, paying 500(10 movies) or 200 people per day, or 20 per hour, paying 250(5 movies).

From my observations and this is where i get my bootlegs and I on average spend 800-1200 when I go which is once a month on weekends and I can promise even the busiest of them don't have the numbers to make the 50K per day you suggest.

PS: How did your online movie delivery business work out?



freiks
#14 Posted : Thursday, October 11, 2012 7:31:25 AM
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Joined: 6/8/2010
Posts: 1,729
Talked with a friend and incidentally when talking he never mentions sales he talks of profit per item. He has no problem paying a goodwill of 3m (varied for 5yrs) on a stall on tom mboya/mfangano/luthuli and again the rents of between 70k and 100k per month.I think these small guys we see around may be minting cash. Saw some stalls near njoguini hotel and beams club on mfangano strt they measure aprox. 8m sq to 10m sq asking goodwill of 4m and monthly rent of 90k (6 months upfront) and i was like guys must be joking. going there 2 weeks later most of them taken.
Life is an endless adventure
bird_man
#15 Posted : Thursday, October 11, 2012 9:07:48 AM
Rank: Veteran


Joined: 11/2/2006
Posts: 1,206
Location: Nairobi
@tony shark I may not be able to give full disclosure but I will try give you an idea.

My movie delivery didn't work out but we started a movie shop in a Nairobi suburb.So far so good...its been 1.5yrs now & that's one of the best decisions I made.

We get our supplies from Moi Avenue & I can confirm to you that there is a group running 2 shops & they sell 2boxes per day(24dvd spindles/day).Now that is a fact.We are talking sales of 60K/day.Do the rest of the math.
It is not only movies,check the shops selling earrings,some are selling worth 100K per day & their expenses are much lower than movie places while margins are very high.

I am an office person,but I run a "streets" business & I respect the people I interact with.Some of those 24-30yr olds on Moi Avenue can embarrass some CEOs.

PS:
Selling 60K is hard but not soooo hard.The 2 stalls we started in Nairobi's outskirts 1.5yrs ago are now doing sales of 15-18K per day.The guys Im talking about on Moi Avenue are our role models.They started this gig 4yrs ago!
Formally employed people often live their employers' dream & forget about their own.
sitaki.kujulikana
#16 Posted : Thursday, October 11, 2012 9:36:26 AM
Rank: Veteran


Joined: 8/25/2012
Posts: 1,826
bird_man wrote:
@tony shark I may not be able to give full disclosure but I will try give you an idea.

My movie delivery didn't work out but we started a movie shop in a Nairobi suburb.So far so good...its been 1.5yrs now & that's one of the best decisions I made.

We get our supplies from Moi Avenue & I can confirm to you that there is a group running 2 shops & they sell 2boxes per day(24dvd spindles/day).Now that is a fact.We are talking sales of 60K/day.Do the rest of the math.
It is not only movies,check the shops selling earrings,some are selling worth 100K per day & their expenses are much lower than movie places while margins are very high.

I am an office person,but I run a "streets" business & I respect the people I interact with.Some of those 24-30yr olds on Moi Avenue can embarrass some CEOs.

PS:
Selling 60K is hard but not soooo hard.The 2 stalls we started in Nairobi's outskirts 1.5yrs ago are now doing sales of 15-18K per day.The guys Im talking about on Moi Avenue are our role models.They started this gig 4yrs ago!


This movie business must be good, but I am just trying to understand the maths behind it, if a copy goes for 50 bob on average, for me to make 60k I will need to push 1200 copies per day - ama how does this movie thing work.
I think I need to convert my used books stall, pap.
AlphDoti
#17 Posted : Thursday, October 11, 2012 10:18:54 AM
Rank: Elder


Joined: 6/20/2008
Posts: 6,275
Location: Kenya
sitaki.kujulikana wrote:
bird_man wrote:
@tony shark I may not be able to give full disclosure but I will try give you an idea.

...its been 1.5yrs now & that's one of the best decisions I made.

We get our supplies from Moi Avenue...


This movie business must be good, but I am just trying to understand the maths behind it...
I think I need to convert my used books stall, pap.

@t_shark, since you've been in this for more than a year now, do you mind sharing contact for a guy I can source items like earrings?
solo
#18 Posted : Thursday, October 11, 2012 12:46:15 PM
Rank: Member


Joined: 9/13/2006
Posts: 23
@bird_man

I concur with you, have several friends in those beauty, phones and mpesa stall business and a majority of my friends are making a handsome income. Most of them i can attest do supply and feed other businesses e.g., to bigger distributors, upcountry and regional retailers and supermarket chains. The business networks behind those stall businesses is amazing and not just the walk in customers we see.

Now i have a friend selling a front shop just right across the fire station on tom mboya street for ksh 1.5 million, as they cant manage several of them on different streets(owner has health issues). Another friend at veteran hse moi avenue selling a second row shop for ksh 2.0 million to concentrate in supplying beauty products to some supermarket chain.

until you get to know them quite well one may simply dismiss them.
propertyzote
#19 Posted : Thursday, October 11, 2012 3:01:55 PM
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Joined: 8/25/2010
Posts: 283
Location: Nairobi
I can concur with @solo @bird_man this stalls & exhibitions make some serious cash. Maybe its the simplicity of the business that disguise the profits. I would attest that I have seen several serious machines, 4x4 prado's and VX. I know of a guy a married couple actually, who had a stall dealing in photocopy, tonners, cartridges and phone accessories, at Noor Exhibition opposite Diplomat Hotel. Between ukwala supermarket and the barclays ATM at Tom Mboya street. After 2 years of operation they have opened up a stall at bruce house ground floor. Ain't that a business expansion? More so if you look at the amount of people traffic in this streets, it amazing and all of them want to buy something. So really i think there is some serious cash here.
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KenyanLyrics
#20 Posted : Thursday, October 11, 2012 5:03:02 PM
Rank: Veteran


Joined: 4/16/2010
Posts: 906
Location: Nairobi
During my high school days I was one of the resident idlers at a DVD shop, and I can say with certainty that the figures being quoted here are way off. The one big issue with the DVD business is the highly inefficient fulfilment process. Let me explain.

The typical set up is one or two computers connected to the internet, with DVD burners on each machine. Series/movies are downloaded from the net and then burnt on DVD. The process of downloading takes 2 hours MINIMUM and CD burning takes 40 minutes MINIMUM. These two factors makes for a very unpleasant experience for a purchase that is meant to be an impulse buy. Many people come in, ask, "do you have this and that?" and are told no, or wait for it to burn.

Also, I think only between 50-150 people visit the shop per day, with a 50percent fulfilment rate.
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