Top leadership of KQ should have been changed a few year ago. They threw away shareholders money in the name of hedging which they got wrong and they are yet to figure out how to do it profitably. They have gone on a misguided africawide expansion strategy some of which makes sense but most of which has destroyed their products. You have few equipment, you are operating in some places where you are the first reputable airline to land and others where the airports and weather are a big issue. You still insist on running these as long haul routes feeding the hub in nairobi. The result is you stretch your equipment, have many service disruptions, are forced to keep shuttling passengers to hotels for service disruptions/ delays, you pay your cockpit crew additional amounts to cover the schedule disruptions and the end result is that you poooo on your long haul flights which are by and large your bread and butter. You now have an airline that has substantially denigrated their core products (long haul flights) in an extremely competitive long haul market. The end result is KQ has to source it's bread and butter from Africa. How they do this will determine their survival.
We shareholders - (those who go i.e) go to AGM's to ask for more food and dividends without realizing discussing company performance can create enough wealth to buy more food and pay higher dividends.
We all know the largest chunk of the wage bill goes to Cockpit crew and cabin crew which I now see management have become crafty in concealing. The accounts don't show what portion of direct costs is flight crew wages which used to reflect a while back. I am wondering how much money slaying 600 souls who are down the ladder will save. Reorganization of the Africa routes and eliminating loss making routes would easily save KQ billions while slaying 600 souls whose annual average salary is probably less than 2 million will not save even a billion for the company. What's the point of engaging in CSR yet you can't be corporately responsible within your organization and make the poor 600 souls' jobs more meaningful and productive. Plus when the CEO starts to witch hunt there is ONLY one way the business is headed.