The Nation on that front page....David Lekuta Rudisha,still Olympic champion and new world record holder...i thought Bungei was the defending olympic champion and Rudisha still held the previous world record.

Now Rudisha should get an experienced person to handle the business side - marketing him as a brand. In the last 4 years, Bolt has been making an average of $20m (Kshs. 1.7 Billion) every year. That should be the LOWEST target for Rudisha. All he needs is an experienced international marketing team that looks at him as a product/brand. Another independent team can look at him as an athlete.

You need the right people to make money off you image. Price money and appearance fee should account for only 10% - 20% of your total earnings. I should go into sports management and marketing and hire the right people!