You are welcome, yeah the future is digital.Nike is actually moving away from hero worship ( Tiger Woods, Kobe) to direct marketing, they will save alot of money and so its just obvious that if the social media campaign works, they will increase the ad expenses on social media and decrease on trad media.Plus FB has Farmville or some sort of games that people play alot, Nike could start advertising there directly to their target audience, its called advergaming. However way I look at it, the future is bright for FB.
Target is in the UK? Thats kinda creepy that they monitor your purchases.

this will flop big time, wait till u hear the number of active members is actualy less by 50% and revenue forecasts are adjusted downwards. how can this site be more valued than cocacola?

Even Warren Buffet says he won't bother with the FB IPO. Like all extraordinary tech firms, it's hard to tell if FB will still be a trailblazer 3 - 8yrs from now. I doubt it.

http://www.nydailynews.c...veals-article-1.1073793

For now I want this IPO done and I hope it marks the market top so that my BGZ positions start moving...

Similarities between Facebook IPO and Safaricom IPO
1.Even with a high valuation it is still cheaper than majority of most recent IPOs
2.There is still hype and speculation about the future prices.
3. The relatively low share price makes it available to the whole markets


From the above similaries one can draw a wider conclusions about the prospect of the company price after the IPOs

First like Safaricom there is alot of publicity sorounding the IPO, this publicity is good for a smart investor and bad for dummies, Facebook have no incentive to underprice the IPO infact they have the incentive to Overprice it just like Safaricom.

Seconding, there are alot of questions about the real value of advertising through facebook and if anyone follows Wallstreet journal, you've probably read about it, so if you combined the known knowledge that Facebook might not meet it's future revenue targets with the publicity sorounding the IPO, you get a situation where the price will jump up during the first 3-5 days of trading driven by the hypes followed by by a 15-25% drop as the speculators and the smart investor sell their shares. My best advice is sell before 1pm Thurday the first week of trading.

Good luck

http://beta.fool.com/api...ancial-statements/1573/

I wonder where they got the financial statements, but Motley fool is a well respected site so I will take their word.

The effectiveness of Facebook advertising is still in question its been over two years since a number of companies bought facebook space for their ads but words are, after alot of investment there is absolutely no way of measuring the results and no one know for sure how effective the platform is, Facebook do not allow advertisers to put a bug to track click and buy transactions unlike other platforms, so the questions alot of companies ask is, is it worthy to advertise through facebook?

But the fact that Facebook is a unique site based on the traffic volumes, I will put my bet on its success rather than its failure but other than that, there is no quantitative way I can defend mty choice to stick with Facebook.

Facebook tests 'pay to promote post' tool

http://bbc.co.uk/news/technology-18033259

I know there are followers of Warren Buffet here : and asked if he's buying the ipo this is what he said

Facebook says it will sell
25% more shares than first planned in its flotation in response to strong demand.
The move comes one day
after the social networking giant said it would raise the price of the shares by 21% to between $34-$38 a share.

It also comes despite doubts about the profitability of the site, which is largely used for
social updates.
Car giant General Motors added to those doubts by saying on Tuesday it would no longer pay to advertise on the site.
However, rival Ford said it would continue its social media strategy. A spokesman said: "You just can't buy your way into Facebook. You need
to have a credible presence and be doing innovative things."

http://www.bbc.co.uk/news/business-18086426