The NMG has alot of work to do especially on the quality of their content.
I am not surprised at the failure of DM. I think kenyans ae just being prudent and making sure they get their news from different media houses.
Having said that,NMG's business editors have always struggled,Financial standard kicks Smart Company's burt every week. There is alot of business content to cover in Kenya/East Africa why they don't get adventurous with their resources is beyond me.
@Mukiha how about you add,step 3;. with every purchase of the Nation newspapers by large institutions where there is alot of public traffic (Hospitals,Universities,etc.) You throw in free copies of BD,effect is it increases visibility,someone is bound to get hooked.
BTW. This weeks first NMG's coverage of Mungiki was done by foreigners. Picture by Reuters,story by AP. The same story word for word was in Wall Street Journal Europe edition. Very disappointing.
I guess if you can't win with facts,you can always pen bile-laced,xenophobic rants to distract everyone.
"The purpose of bureaucracy is to compensate for incompetence and lack of discipline." James Collins