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NMG Closes 'Daily Metro' is BD next?
fantony
#11 Posted : Wednesday, April 22, 2009 1:25:00 PM
Rank: Member

Joined: 11/6/2006
Posts: 276
Instead of encouraging enterprise. The bloody idiots are spreading panic everyday by telling people that there is a recession. Can't the bloody lazy writers (no journalists there) stop copy pasting american articles and attempting weak contextualisation of the Kenyan environment.

Close.

May you all at BD get fired. Thats the recession for you.
jammo
#12 Posted : Wednesday, April 22, 2009 6:08:00 PM
Rank: Member

Joined: 2/12/2008
Posts: 345
...quit buyin the paper...at 50bob for news i knew a whole day earlier it was a reap off!

DISCLAIMER: This is the opinion of one Jammo,CFA,CPA,Opinionated and Loud,based in nairobi. Whilst care has been taken in compiling the data to be as most factual n logical,he doesn't accept any responsibility of accuracy or completeness of info contained herein..neither does he purport to be a genius!
mlefu
#13 Posted : Wednesday, April 22, 2009 6:48:00 PM
Rank: Elder

Joined: 2/11/2007
Posts: 1,680
Location: nairobi
am I the only person living in Nairobi who never bought this 'magazine'.. saw it once and the cover page was all coloured with a picture of some 'cheap'idol..white ofcourse!!!!,i love the decision that i made never to buy the damn thing.

by the way,the local TV prog`..whats up?

muthomi mugi aiikagia maitho kabere...
mukiha
#14 Posted : Thursday, April 23, 2009 7:20:00 AM
Rank: Elder

Joined: 6/27/2008
Posts: 4,114
Second Step: Re-think the distribution process...it is hard to convince the customer to buy two newspapers at a go. So,come up with a new way of distributing that does not compete with DN - E.g.,via subscription.

But having said that...and remembering that BD was probably started as strategic move to bar SA's Business Day....it might make sense to leave BD in the streets. It's a classic Ries&Trout Marketing Warfare tactic...if you are the market leader and someone tries to enter your region,you introduce products that compete with your existing ones...that way the newcomer will be forced tp fight it out with your new product leaving your key product virtually unharmed....
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
xtina
#15 Posted : Thursday, April 23, 2009 7:21:00 AM
Rank: Member

Joined: 6/26/2008
Posts: 401
no offense eli,but hahahahahah!

If that boy don't love you by now,then he never will-Ciara
Sasha
#16 Posted : Thursday, April 23, 2009 8:11:00 AM
Rank: Veteran

Joined: 9/5/2007
Posts: 627
@mukiha

I'm no expert but I agree with step 1! Wouldn't it, though,be more prudent to first reconsider the target readership as indicated by Wendz as step 2? I was of the opinion that sales were bad because of the content of the paper.

@mlefu

We are many! I've never even opened that paper!


Immorality: The morality of those who are having a better time!
sukuma
#17 Posted : Thursday, April 23, 2009 8:47:00 AM
Rank: Member

Joined: 11/13/2008
Posts: 147

Actually some analysts feel that the folding up of the Daily Metro was inevitable since it was founded for the sole purpose of countering Radio Africa&rsquo;s Nairobi Star and forcing them out of publication. It is said that circulation marketers at the Nation felt that despite the fact that the Nairobi Star was targeted at a more specific audience it would eat up on the flag ship Daily Nation&rsquo;s circulation considerably&mdash;if not immediately then definitely in the long term. Whether this is true or not,the fact remains that the Nation has remained at the top because of being highly sensitive to new entrants and possible competition. And the media house has never hesitated to play dirty whenever the need has arisen.

The demise of the Daily Metro has less to do with the current financial downturn and more to do with the way things are run at the Nation. Insiders insist that the giant company is facing a very challenging financial time that has more to do with how quickly the media industry in Kenya has changed. For instance a few years ago Daily newspapers carried the vast majority of advertising spend in the country. Today radio is king. Now this change is significant here because Nation&rsquo;s flagship and main cash cow is and has always been the Daily Nation newspaper. And although the media group has a radio station or two,there are a number of new kids on the block who have a bigger market share and understand the medium much better. Top on this list is Radio Africa whose Classic FM and Kiss FM lead the roost for English listeners.

Added- on the pipeline KissfmDaily to be launched soon

sk lady
albertross
#18 Posted : Thursday, April 23, 2009 9:23:00 AM
Rank: Member

Joined: 9/20/2007
Posts: 98
Well reality is hitting them,this was a paper that was not going to last. About the only people who read it were the guys who stop at the vendors and read for free.

As for the Nairobi Star that is another paper that is headed the same way,once the novelty of the publication wears out.

Thinking is free...............so THINK!!
kizee
#19 Posted : Thursday, April 23, 2009 10:59:00 AM
Rank: Member

Joined: 1/9/2008
Posts: 537
yea...BD..those guys need to get a clue...theyve interviewed me a couple of times and totally butchered what i said...i ahd to resort to emailing my answers to them to avoid them from putiing words in my mouth...in addition they dont realy do any journalism but copy and paste articles......the storys they do actually cover are shallow...i think they need to get more seasoned business journalists on board
mukiha
#20 Posted : Thursday, April 23, 2009 12:43:00 PM
Rank: Elder

Joined: 6/27/2008
Posts: 4,114
...what do you expect when you poach editors from The Standard?
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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